Eric Peterson As the Director of Marketing for Lexar Homes, I bring a unique blend of industry expertise and creative talent to the forefront of home building marketing. I have 8 years of experience combined in both production and custom home building. My academic background in broadcast journalism from the University of Montana provided a solid foundation in storytelling and video production, skills I’ve honed over 12 years to become a cornerstone of our marketing efforts. I am a strong advocate for the power of video in engaging audiences, believing it to be an essential tool in illustrating the value and sustainability of high-performance homes. My work emphasizes the importance of visual storytelling in making complex concepts accessible and compelling to our target demographic. Through a combination of strategic insight and creative vision, I aim to elevate the marketing landscape of home building, showcasing the comfort, efficiency, and innovation that high performance builders stand for.