Mr. Reed brings a deep background of executive experience in business development, project finance, and marketing with multiple technology and financial innovators in the renewable and energy efficiency space. He has led new-company product development and sales efforts and has been in on the ground floor of five previous start-ups. Mr. Reed has led efforts to penetrate markets with innovative products (including absorption gas heat pumps), created and supported new sales channels, and developed comprehensive financial and performance modeling of solar and energy efficiency technologies. He won a competitive new-technology development grant from the California Energy Commission and has served as Principal Investigator directing a project to demonstrate a combined solar- and gas-fired absorption heat pump product being developed for a major hotel chain.